Tiger Woods Humiliates Himself for Nike

Sue me for being behind the curve if you must, but I have not been following the Masters,(watching golf makes me nostalgic for passing a kidney stone.) or Tiger Woods' lurid extramarital sex life with the slightest whit of interest, so ihae just nowseen the new redemption commercial for Nike:I am completely baffled as to the purpose of this commercial or how it could be intened to induce anything but bemusement.

That is Earl Woods’ voice speaking. Obvious, whatever he was talking about has bee taken out of context and applied to his son’s current scandal. Earl would probably approve of the use of his voice in rehabilitating the tiger Woods brand. He has clearly crippled Tiger emotionally pushing him in pursuit of million as a pro golfer, so I shall leave that as it is. That fact is disturbing enough without further comment.

But what is Nike up to? I watched the commercial and all I got out of it was nike hoping to pull something--anything--out of Tiger in order to justify handing over millions to him for endorsing their brand. I do not blame Tiger for standing silent. For my own benefit, I imagine he is on the verge of flipping Nike the finger and telling them to mind their own business.

Keep in mind my attitude about celebrity bad behavior. I think it is dumb to look to anyone in the public eye as a role model. I extend that even to public figures aimed primarily at entertaining children. Allowing your kids to maintain an unrealistic view of a make believe image--let us face, every public image is make believe--is a form of child abuse. So if Tiger messes up and get caught having sex with tawdry women, the only shock I feel about it is the surprised and hurt reaction in general. My reaction is what took so long?

Tiger does not owe you, me, Nike, or anyone else other than his wife and kids an apology. The fact Nike feels the need to make a commercial to dig out any scrap of positive return for its investment is disgusting.